Case Study of a Mid-level Donor Program

The success of this work can be seen in the numbers. Our first targeted Stakeholder Briefing campaign for these donors increased the average gift by 43 percent and provided $425,000 more net income to the annual program revenue at a cost of less than 4 percent. Specialized campaigns, mixed with versioned appeals from the standard program, are providing these donors with deeper, more compelling information about the work of the organization and spurring larger, more frequent support of the mission.