Case Study of a Mid-level Donor Program

The need for measurement of the progress of these development associates was critical, and we developed metrics — both soft and hard — by which the performance of DAs was evaluated. This ensures accountability on the part of the development associate and allows the organization to accurately track the progress of the staff. The mid-level program has grown, and as a result the number of DAs has grown from four when the program was first begun up to eight currently.