Case Study: Minnesota Animal Humane Society's Year-End Fundraising Campaign

Then there is the video, which again focuses on Esmeralda and her story, which you can view here.

Ready to roll out
With the components in place. AHS and Grizzard plan to roll out the year-end fundraising campaign in a similar fashion as the Michigan Humane Society did last year.

The campaign has been planned, integrated and now is ready to be executed, with plenty of time to deal with any unforeseen surprises with December month out.