Case Study: Minnesota Animal Humane Society's Year-End Fundraising Campaign

The letter, signed by President and CEO Janelle Dixon, thanks donors and includes a postscript again urging donors to send their gifts, a callout to a campaign URL (animalhumanesociety.org/believe) and a note on the personalized labels enclosed.

The remainder of the contents are the reply device, which includes information on the AHS legacy circle for planned giving, a return envelope and the address labels premium.