Case Study: The Home for Little Wanderers
The Home for Little Wanderers reaches major donors with a highly personalized campaign that avoids a “direct mail” look.
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Lynn Edmonds
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Most larger nonprofit organizations have an aggressive major-donor program in place. Once a donor — whether connected with the organization via direct mail, the Internet, special events or other medium — reaches a certain giving level, the major-gifts folks take over and treat him very differently than other, lower-value donors. The contacts are more personal and focus on face-to-face solicitations.
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- LW Robbins Associates
Lynn Edmonds
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