Case Study: The Home for Little Wanderers
The Home for Little Wanderers reaches major donors with a highly personalized campaign that avoids a “direct mail” look.
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Lynn Edmonds
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In the second year of the campaign, the response rate increased to more than 35 percent, despite a smaller target audience, with an average gift of more than $1,200 and similar gross revenue levels.
Direct-mail campaigns allow smaller nonprofits to reach out to many more major donors and high-value prospects than is practical by traditional face-to-face methods, at a much lower cost.
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- Companies:
- LW Robbins Associates
Lynn Edmonds
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