Case Study: The Home for Little Wanderers
The Home for Little Wanderers reaches major donors with a highly personalized campaign that avoids a “direct mail” look.
The strategy
The Home created a high-end, branded mailing that looked like it was personally created by and sent from The Home’s president to increase its open and response rates.
An “Office of the President” overbrand on ivory linen, stationery-style paper was used throughout the piece. Every effort was made to avoid “direct mail” graphics, treatments or other clues that would make it look like a mass-produced package.
- Companies:
- LW Robbins Associates
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