Case Study: The Home for Little Wanderers
The Home for Little Wanderers reaches major donors with a highly personalized campaign that avoids a “direct mail” look.
The outer envelope was closed-faced and used a First Class stamp for postage. A personalized, one-page letter from the president praised donors for their “outstanding generosity” and “extraordinary, heartfelt commitment” to The Home’s children, and asked them to “please consider making a special donation this holiday season.” Each letter was hand-signed to increase the intimacy of the correspondence.
- Companies:
- LW Robbins Associates
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