Case Study: Uncovering Major Donors in Your Mass Marketing Files

In the session, Carter and Bunch shared how American Bible Society tested to see if it could, in fact, uncover major donors on its housefile. Using its Bibles for China control acquisition package — ABS provides Bibles to 100 countries in more than 400 languages and is the largest supplier of Bibles in China — the largest annual cultivation piece for ABS, it decided to test upgrading and determining the potential for major-donor response.