Case Study: Vassar College's Vassar500 24-Hour Crowdfunding Campaign

Sometimes the best fundraising ideas come from one aha! moment. Other times, it takes the culmination of factors for the proverbial lightbulb to go off.

For Poughkeepsie, N.Y.-based Vassar College, three main factors played into the liberal arts college’s decision to try something completely new for its February fundraising appeal.