Case Study: Vassar College's Vassar500 24-Hour Crowdfunding Campaign

The Vassar500 … or is that Vassar1000?
With the goal and materials in place, it was time to launch the campaign. However, Vassar did not promote the Vassar500 months, weeks or even days before Feb. 20, the date of the challenge launch.

Instead, it did a silent outreach to its volunteers about a week before the campaign describing the Vassar500 challenge and asking them to participate and help spread the word — but also to keep it a secret. Included in the information was a volunteer checklist to encourage volunteers to participate, send emails and post to social media about the campaign on the day of.