Case Study: Vassar College's Vassar500 24-Hour Crowdfunding Campaign

“We were completely shocked when we met that goal in the first four hours of the campaign. We really did not expect that,” McCarthy says. “So we quickly reconnoitered and said, ‘What do we think? Let’s make it the Vassar1000 instead and see if we can get there.’”

By the time the first image update was sent around lunchtime, the goal had already been met, so Vassar adjusted its wording to read, “We slashed through our 500 donor goal and challenge you to 1,000!”