Case Study: Vassar College's Vassar500 24-Hour Crowdfunding Campaign

From there on out, the image updates were all labeled as the Vassar1000, upping the ante and showing the flexibility a crowdfunding campaign allows for. The second image update was sent around 5 p.m., the third on Friday a few hours before the end of the campaign and the final thank-you image that used the pun “‘Tank’ you” in reference to the well-known tank the French government had gifted Vassar following World War II in honor of the Vassar women who served as nurses during the war.