Case Study: Vassar College's Vassar500 24-Hour Crowdfunding Campaign

The volunteers who had been prepped in advance were extremely engaged, sharing, soliciting and promoting the campaign, and it continued to amplify. Just as Vassar had hoped, a real-time, personal experience was created, and the community was engrossed in the campaign.

“We had one woman from a class in the 1940s who was watching it like daytime television. She kept calling us — ‘This is so fun! This is so exciting!’ It was really cool. She was very engaged,” McCarthy says.

Results
With the Vassar500 challenge met so quickly and the campaign rebranded on the fly to the Vassar1000, the question really was whether or not the college could actually double the initial goal. Turns out it did and then some.