Case Study: Vassar College's Vassar500 24-Hour Crowdfunding Campaign

Digging a little deeper, every class from 1941 to 2013 had members donate to the campaign with the exception of 1956 — which was removed from the campaign at its request because it was doing its own fundraising effort at the time. The majority of donors were from the classes in the new millennium, as Vassar expected, but the fact that at least 26 donors from every decade gave proved that crowdfunding is not just for the younger generations.