Case Study: Vassar College's Vassar500 24-Hour Crowdfunding Campaign

And while most of the gifts came in at $100 or less, McCarthy was surprised that 39 gifts of more than $1,000 were given, three of which were $10,000 gifts and two more of at least $5,000.

“We just never expected that the larger, more leadership-level donors were going to be inspired to make their gifts through this crowdfunding site,” she says. “But they were, which was great. And of course, it added to the fun of the experience.”