Case Study: Vassar College's Vassar500 24-Hour Crowdfunding Campaign

Another lesson was that not everyone was comfortable making gifts through the crowdfunding platform. It was an unfamiliar vehicle for them, so Vassar allowed those folks who wanted to participate but weren’t comfortable with the crowdfunding site to give via the phone or through the mail. Piggybacking on that, some donors called in and said they wanted to make pledges but that there was no option to do that. Some supporters were traveling or out that day and didn’t have their credit cards but wanted to participate, yet they couldn’t without a pledge option — something Vassar has taken into consideration.