Case Study: Vassar College's Vassar500 24-Hour Crowdfunding Campaign

“All in all, we walked away from this campaign very excited and energized,” McCarthy says. “It created an experience for people that really felt interactive and creative, and reminded people about community and what mattered to them. That’s what really drove this.

“It’s very different than just sending somebody a wallet envelope or giving them a link to your online giving form. This was almost like an event, a virtual giving event,” she adds. “From that perspective, we felt like this was very much a good thing to do. It created a lot of good will, and it was really fun for everyone.”