Case Study: Vassar College's Vassar500 24-Hour Crowdfunding Campaign

McCarthy says that while Vassar probably won’t embark on crowdfunding campaigns that often, it will most likely continue to do one annually. And she feels crowdfunding campaigns are best for short campaigns with specific deadlines and goals, which is why the Vassar500 became the Vassar1000 and succeeded and vastly surpassed its goal.