Case Study: Vassar College's Vassar500 24-Hour Crowdfunding Campaign

In addition, in February 2013, Vassar received some unwanted visitors, as the notorious Westboro Baptist Church planned a protest on Vassar’s campus. In response, Vassar alumnus Josh de Leeuw launched a crowdfunding campaign with the goal to raise $100 for every minute that Westboro planned to protest, with the proceeds going to the Trevor Project, which supports LGBTQ youth.