Case Study: Vassar College's Vassar500 24-Hour Crowdfunding Campaign

To tailor the Illinois Wesleyan idea for the Vassar community, instead of using the president of the college as the face of the campaign like Illinois Wesleyan did, Vassar asked its student body president, Deb Steinberg, to be the lead, since typically the February appeal comes from a student.

“She was all over it and thought it was really fun. She got really excited, and we let her run with it,” McCarthy says.