Looking Out for the Little Guy

FS: What advice can you give nonprofits seeking to raise funds for their cause in large urban areas where the competition for funding is greater?
SW: When you are responsible for raising dollars for a nonprofit, you really need to believe in the cause and feel passionate about the work you do on a day-to-day basis. And many times that passion really does come through in writing a proposal or when you meet a prospective donor. You know, when I meet people and tell them what I do, I think they get excited because I’m excited about the good work that we do. Everybody wants to feel that their dollar is making an impact.