Catholic Colleges Adjust Fundraising Efforts to Fit Economic Climate

All the college presidents who spoke about their fundraising efforts emphasized that it was vital to stress the Catholic identity of their institution when seeking gifts from a potential donor.

In his plenary address to the Catholic college presidents, Archbishop Agostino Marchetto, secretary of the Pontifical Council for Migrants and Travelers, said students, parents and potential contributors are looking for these institutions of higher education not only to be places to enrich intelligence, but also to augment a sense of spirituality for people of all faiths.