Spinning Date Into Donor Gold
Catholic Relief Services turns to modeling to pinpoint its best-bet givers.
Currently, CRS is pulling a .65 percent response rate from Catholic-oriented and international-relief lists. With its myriad compiled files, the organization is drawing close to a 0.4 percent response rate.
But Whorton is quick to underscore the economics and long-term benefits of employing compiled files to a prospecting program.
- Companies:
- Catholic Relief Services
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