Spinning Date Into Donor Gold

Untapped segments
Throughout the modeling process, CRS probed for new, largely untapped demographic slices that are uniquely attuned to international-relief issues. One segment discussed was the older Generation Xers.

But even with a clear desire to bring in younger donors — who have less disposable income and philanthropic indoctrination — Whorton says that any cultivation efforts through the mail can be risky.