Spinning Date Into Donor Gold

“We have spent a lot of time working in a mature-donor market, recognizing that some of our efforts have not performed nearly as well over time, as we have seen response rates steadily decline, particularly in acquisition,” says Kevin Whorton, director of direct response fund-raising for CRS.

“We’ve still been able to eke out some reasonable increases, year by year, but it’s really made us focus on issues like data management to be able to maintain a good fundraising performance,” he explains.