Spinning Date Into Donor Gold

Cautions Whorton: “When you mail re-acquisition appeals to 300,000 households, over and over again, without eliciting a single response, the 101st effort isn’t going to be your silver bullet.”

Less mail, more involvement
After conducting extensive analysis of current donor data, CRS found that the average contributor is 62 years old, female, married and decidedly religious with a fundamental understanding of international issues. Only 29 percent are retired. An unexpected finding, that.