Spinning Date Into Donor Gold

According to Whorton, speciality Catholic lists have performed satisfactorily for donor-acquisition campaigns, especially when the organization employs enhanced ZIP code models. In addition, CRS uses Church School Finder, a proprietary tool of its current list broker that searches ZIP codes for the presence of Catholic schools and parishes. When a prospective donor’s ZIP code hosts more than one Catholic “center,” CRS is likely to earmark that name as a hot prospect.