Spinning Date Into Donor Gold

“The technique means that we can go out to a wider range of lists with a greater likelihood of better results on our prospecting,” Whorton asserts.

Starting in 2003, instead of mailing prospecting appeals to Catholics represented on advocacy and magazine-subscription lists, CRS began targeting like-minded individuals on massive compiled files. Many of these prospects simply don’t show up on the Catholic-oriented lists that faith-based mailers have long exhausted. Perhaps they’re not as active as other Catholics; they might go to Mass but might not subscribe to religious publications or show behaviors that are readily accessed with traditional list-brokerage methods.