Cause Marketing on Facebook: Truths, Tips and Trends From Pioneers
- The History of Cause Marketing on Facebook
- 4 Frequently Used Campaign Types
- The Role of Games, Branded Activities and Apps
- Top Lessons Learned from Cause Marketers in Online Voting Campaigns
- 8 Parameters to Discuss and Document with Your Partner
- Pitfalls and Success Strategies
- 4 “Must Have” Expectations
- 10 Pro Tips to Create Deeper Engagement
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