Broadening the Reach

“Speed the Cure” managed to take in nearly $80,000 before the close of CCFA’s last fiscal year, which spans Oct. 1 through Sept. 30, and this year the organization has even expanded the pledge event to two locations: Nashville, Tenn., on July 24 and Dover, Del., again on Sept. 18.

The goal is to raise $200,000 through participant pledges and corporate sponsorships, which Koman is more aggressively soliciting this time around. Going forward, CCFA also will scale back on ancillary expenses, notably in NASCAR-branded merchandise offerings, as it’s found some items to be hot sellers, others not.