Broadening the Reach

Out of the blue
If peeling down a ribbon of asphalt doesn’t appeal to donors, CCFA will let them jump out of a plane. On May 8, 2004, 31 people skydived in Farmingdale, N.J., as part of CCFA’s “Jumping Blue Beans: Jump Across America.” (Mr. Blue Beans is the event’s official mascot in the form of a stuffed, plush toy — available at www.CCFA.org.) When all was said and done, the small group of donor participants accounted for roughly $40,000, each having raised a minimum of $500 to take the plunge.