Broadening the Reach

CCFA found itself instantly stuck to a winner, with a 70 percent net margin thanks in part to jumpers raising 20 percent to 30 percent more than the required amount. It especially surprised Koman to see participants raise $700, $800, even $900.

“An event like skydiving has a different dynamic, because it’s not only a physical event that requires a certain type of athletic prowess, but it’s an event that people can raise funds very easily for by asking friends and family for 20 bucks, 25 bucks,” Koman says.