Broadening the Reach

But these new blood-pumping special events aren’t the only aspect of CCFA’s enterprise that closely resemble the for-profit world. Log on to www.CCFA.org and you’ll find a fully stocked e-store, fit with books related to living with inflammatory bowel disease, CCFA-branded merchandise, including its “Got Guts” version of the Lance Armstrong bracelet (in blue), e-cards, credit card services and a “general store,” where visitors can shop with the likes of Amazon.com, Expedia.com and Hotels.com, and have a percentage of their purchases stream back to CCFA.