Broadening the Reach

When asked about CCFA’s new e-commerce component, Derose affirms that it now recognizes patients, supporters and donors also as consumers, but underscores the Web site’s chief function of educating and supporting the Crohn’s community, “first and foremost.”

What’s more, Derose speaks optimistically about the revenue growth of CCFA, how in three years since the shift in philosophy it’s gone from a $20 million organization to a $40 million organization.