Broadening the Reach
CCFA thinks big and business-like to raise funds for awareness of Crohn’s disease.
And he, as well as Koman, is hoping that the forward-thinking branding and marketing approach will result in broadening the reach to include the common American household.
Tee time
At the time of this interview, Koman and Derose were busy announcing the next big special-event fundraiser to CCFA chapters: a junior golf tour.
- Companies:
- Amazon.com
- Dover Publications
- Nascar
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