Broadening the Reach
CCFA thinks big and business-like to raise funds for awareness of Crohn’s disease.
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But Roger F. Koman, former for-profit marketing maven and current vice president of new enterprises and new business development for the Crohn’s & Colitis Foundation of America, wants to shatter those perceptions, raise awareness and funds, and afford patients, families and anyone who will listen a comfortable forum to speak freely about the disease.
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- Companies:
- Amazon.com
- Dover Publications
- Nascar
Paul Barbagallo
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