Broadening the Reach

One of Koman’s more successful efforts was a NASCAR racing pledge event, held Oct. 3, 2004, at the Dover International Speedway in Dover, Del., where participants were required to raise or donate either $500 to ride or $1,500 to drive. To Koman’s surprise, many riders dismissed the idea of sitting shotgun and anted up the big bucks to motor an official NASCAR vehicle down Dover’s “Monster Mile.”