Broadening the Reach
CCFA thinks big and business-like to raise funds for awareness of Crohn’s disease.
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What’s more, for added exposure the foundation manufactured a line of NASCAR twill jackets (which sold out), hats, T-shirts, mugs and key chains — available to shoppers online at www.CCFA.org. A special car will even race in the NASCAR Busch series, driven by CCFA’s 2004 Driver of the Year and former professional hockey player Dion Ciccarelli, whose brother Ray was diagnosed with Crohn’s in 2003.
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- Companies:
- Amazon.com
- Dover Publications
- Nascar
Paul Barbagallo
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