CCS Fundraising Examines Trends in 2023 'Philanthropic Landscape' Report

Credit: CCS Fundraising

CCS Fundraising released the twelfth edition of its Philanthropic Landscape report, a resource for nonprofits and associations that compiles and analyzes industry research from Giving USA and other leading sources. The report provides commentary and a synthesis of the current state of philanthropy in the U.S. from the country’s leading fundraising and philanthropy experts to help nonprofit leaders create informed and nimble fundraising strategies for the new year.

CCS’s 2023 report takes a deep dive into the expected flattening of US charitable giving after the pandemic era and racial justice movement of 2020 and 2021 spurred record giving levels nationwide. The report analyzes this readjustment in giving coupled with economic fluctuations, and reveals what new and reemerging trends nonprofit leaders and fundraisers will want to monitor as they set strategy for next year and beyond.

“In this year’s report, we also included a new chapter, ‘Innovations in Data and Technology for Philanthropy,’ which closely examines the dynamic world of data, analytics, and the emerging impact of artificial intelligence.” said Lindsay Marciniak, CCS Managing Director and Report Co-Chair. “Particularly, we offer greater insight on how data, analytics, and AI intersect in our increasingly technology-reliant world and how they will continue to impact our philanthropic ecosystem.”

Giving USA’s initial 2023 data reveals charitable giving appears to have decreased by 3.4% in 2022 to $499.33 billion. However, when assessing multi-year trends, philanthropy has steadily grown when accounting for inflation activity and factoring in additional data. Donors continue giving, and Americans are still generous.

Ruyi Lu, CCS Senior Vice President and Report Co-Chair, remarked, “While the current philanthropic landscape is nuanced and complex, we’ve seen in our work with client partners that motivated donors will continue rising to the occasion with their giving, and nonprofit organizations will continue expanding their reach and making an impact in the communities they serve. It is an exciting time to be part of the advancements bettering our world.”

The 2023 report discusses essential findings from across the field of philanthropic research, including:

• Individuals, foundations and corporations donated $453.73 billion in 2022.
• Giving across five sectors of philanthropy grew in current dollars in 2022, with two—international affairs and foundations—outpacing inflation.
• Individuals were the largest drivers of US philanthropy in 2022, giving $319.04 billion.
• The total amount donated by individuals and the number of donors both decreased in 2022.
• Foundation giving grew by 2.5%, to an estimated $105.21 billion in 2022.
• Corporate philanthropy as a giving source increased by 3.4% in 2022, totaling $21.08 billion.
• Bequest giving increased by 2.3% over 2021 to $45.60 billion in 2022.
• Grants from DAFs increased by 9% to $11.2 billion in 2022.

Anyone can download a free copy of the CCS Fundraising 2023 Philanthropic Landscape.

Source: CCS Fundraising

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