CDR Fundraising Group Adds Team Member, Appoints Existing Staff

With a 15-year history in direct-response marketing, strategy and analytics-based consulting for both commercial and nonprofit clients, Ferrando has demonstrated a diversified approach to the development of online and offline integrated constituent marketing programs. Over the last four years, in his former position at Merkle, he was the senior strategic director for clients such as the Arthritis Foundation, National Foundation for Cancer Research, and St. Jude Children’s Research Hospital, as well as being a chief lead on the Merkle Analytics team, where he managed a number of analysts.