CDR Fundraising Group Adds Team Member, Appoints Existing Staff
Press release (July 19, 2012) — CDR Fundraising Group, a full-service agency delivering integrated multi-channel fundraising solutions to national nonprofits, has appointed Katy Dubina as director of its Digital Media division and added Stephen Ferrando to its staff as a senior director.
Under Ms. Dubina’s direction, the Digital Media division of CDR Fundraising Group will continue to provide strategy, management and production services for email communications, online acquisition, SEM/SEO, direct-response television (DRTV), web and social media to clients through programs customized to their size, scope, mission and need.
“I am delighted that Katy is leading this team, working closely with both our online and offline campaign specialists,” said CDR President and CEO Geoff Peters. “In-house online media expertise is an important agency deliverable these days, but the ability to integrate it with other fundraising channels remains the key to providing a multi-channel, consistent experience for our clients’ donors, and to meeting our clients’ overall growth goals. Katy is skilled at integrating multi-channel solutions, so she is superbly suited to taking on this important leadership responsibility.”
Katy Dubina is a veteran of the CDR online marketing team. Her expertise in email marketing, social media, online acquisition, website engagement and multi-channel marketing has benefited a variety of clients, including Christian Appalachian Project, Citizens Against Government Waste and Trinity Missions. In her new role, she will oversee the programs of CDR’s broad range of clients.
Dubina is co-vice chair of the Integrated Marketing Advisory Board. She is also a co-founder and marketing director for EMP Collective, a nonprofit, multimedia arts organization located in Baltimore.
As CDR’s senior director, Stephen Ferrando will provide strategic leadership for a number of CDR agency of record clients, with a focus on innovative and dynamic data-driven fundraising strategies.
“Stephen is a welcome addition to CDR,” said Geoff Peters. “He brings tremendous talent and experience with integrated programs to our client account staff. His proven track record of achievement in offline and online direct response will help foster even more success for our clients, and he’ll bring our analytics to a whole new level.”
With a 15-year history in direct-response marketing, strategy and analytics-based consulting for both commercial and nonprofit clients, Ferrando has demonstrated a diversified approach to the development of online and offline integrated constituent marketing programs. Over the last four years, in his former position at Merkle, he was the senior strategic director for clients such as the Arthritis Foundation, National Foundation for Cancer Research, and St. Jude Children’s Research Hospital, as well as being a chief lead on the Merkle Analytics team, where he managed a number of analysts.
“While many fundraising agencies tout an integrated omni-channel approach, CDR has one of the more proven track records of delivering on that claim,” said Ferrando. “I’m thrilled to a join a team of fundraising visionaries who truly have expertise in every aspect of the industry.”
