Anatomy of a Control: Sierra Club Packs It In
Century-old environmental organization sweetens its DM pot with an impressive mix of freebies and other extras.
Lift Piece No. 2: A slip repeating the offer and urging the prospect to respond NOW.
Lift Piece No. 3: A slip of yellow paper pointing out that the Sierra Club was named “America’s Most Effective Environmental Organization.”
The multi-purpose order device
The 63⁄4-inch-by-17-inch contribution device contains a string of lift elements.
- Companies:
- Denny Hatch Associates Inc.
- Sierra Club
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
Related Content
Comments
