Anatomy of a Control: Sierra Club Packs It In
Century-old environmental organization sweetens its DM pot with an impressive mix of freebies and other extras.
Element No. 1: The turnaround document. This contains the payment information, opt-in check box and another box to check if the Expedition Pack premium is not wanted.
Element No. 2: A punch-out temporary membership card in full color with the prospect’s name and membership number printed on it. On the back is a calendar.
- Companies:
- Denny Hatch Associates Inc.
- Sierra Club
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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