Anatomy of a Control: Sierra Club Packs It In
Century-old environmental organization sweetens its DM pot with an impressive mix of freebies and other extras.
Elements No. 3 and No. 4: Petitions to President Bush and Forest Service Chief Dale Bosworth to save the Sequoias.
Element No. 5: Where to call for copies of the Sierra Club’s latest financial report.
Element No. 6: A chronology of Sierra Club successes, beginning with the formation of the National Park Service in 1916 and ending with saving 50,000 acres of the Mojave Desert and Sloan Canyon.
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- Denny Hatch Associates Inc.
- Sierra Club
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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