Anatomy of a Control: Sierra Club Packs It In
Century-old environmental organization sweetens its DM pot with an impressive mix of freebies and other extras.
Element No. 7: A chart showing the percentage of contributions going toward Fundraising (7.5 percent), General and Administrative (3.4 percent), Membership (20.9 percent), Public education (10.5 percent); Influencing Public Policy (44.6 percent), Outdoor Activities (6.4 percent) and Chapter Programs (6 percent).
- Companies:
- Denny Hatch Associates Inc.
- Sierra Club
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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