Anatomy of a Control: Sierra Club Packs It In
Century-old environmental organization sweetens its DM pot with an impressive mix of freebies and other extras.
The BRE. Simple black-and-white envelope with the hand-written line: “Your first-class stamp will save us much needed funds.” On the back is the list of benefits of membership: subscription to Sierra magazine, discounts on books, opportunities to go on Sierra Club expeditions, and “The knowledge that you are an integral part of America’s oldest, largest and most effective grassroots environmental force!”
- Companies:
- Denny Hatch Associates Inc.
- Sierra Club
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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