Anatomy of a Control: Sierra Club Packs It In
Century-old environmental organization sweetens its DM pot with an impressive mix of freebies and other extras.
Contributing editor Denny Hatch is a consultant, freelance copywriter and author of the books “Priceline.com: A Layman’s Guide to Manipulating the Media”; “Method Marketing”; “Million Dollar Mailings”; and “2,239 Tested Secrets for Direct Marketing Success” (co-author). Anatomy of a Control highlights successful direct marketing mailings. E-mail dennyhatch@aol.com.
- Companies:
- Denny Hatch Associates Inc.
- Sierra Club
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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