Anatomy of a Control: Sierra Club Packs It In
Century-old environmental organization sweetens its DM pot with an impressive mix of freebies and other extras.
A direct mail package comes into your hands, and you know in your gut that this thing has gone out to thousands — maybe millions — of others. But it somehow touches you.
Such is the case with the acquisition effort of the Sierra Club, which as 368,000 members and spends nearly $50 million on environmental causes and has an endowment of nearly $120 million.
- Companies:
- Denny Hatch Associates Inc.
- Sierra Club
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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