Anatomy of a Control: Sierra Club Packs It In
Century-old environmental organization sweetens its DM pot with an impressive mix of freebies and other extras.
But if somehow you can give the readers the feeling that the letter was written by a real human, the order form was filled out by someone in the office, the components were folded and inserted by hand, you stand a greater chance of getting them to pay attention to your mailing, and thus lifting response.
- Companies:
- Denny Hatch Associates Inc.
- Sierra Club
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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